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ICE CUBE THROWING
CHAMPIONSHIPS

In France, the waiting time at café terrasses in summer is very long… We turned this problem into an opportunity to promote 51 Rosé by creating a fun, time-killing augmented reality mobile game.

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This new drink is best served with a lot of ice. So ice cubes became the currency. Players had 51seconds to launch as many ice cubes as possible from their smartphone into the glass printed on the good old POV ad on their table. Through geolocalisation, each player could contribute to the total score for their bistrot.

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Agency: DigitasLBi France / Role: UI Design